I just started (last night) taking a class for entrepreneurs at USC. We will be developing business plans for our various ventures. I embarked on this course as a way of expanding my current survival business of computer consulting, but I started wondering if the same principles could be used for an actor.
There will of course be differences since our "customers" are of such a small scope that traditional marketing goals and objective might not apply. Also, our "product" must be treated differently than a manufactured product. Those these instances are true, it got me thinking that we do have customers (CDs, Producers) and ultimately if self-producing is part of your plan then purchasers of entertainment become potential customers. We DO have to market ourselves. We also have a "product".
I'm hoping that some of the pieces of a traditional business plan will apply to acting. It might be as simple as creating a budget for marketing (pics, repros, postage, CD workshops, etc.) product enhancement (acting classes, special skill aquisitions, self production, etc.
Any thoughts?
Subscribe to:
Post Comments (Atom)
.jpg)
No comments:
Post a Comment